Confused in selecting an SEO Agency?

Every business wants to come on the top search of Google. But is the same Google confusing you? Are you confused as to which SEO agency to select and which to drop off your priority list? Trust me, you are not the only one with this confusion, in such a competitive market. Everyone is!

An Ideal SEO company is one which understands your business and processes and can rework on strategies to optimize your Google presence and not just a task based service provider. Understanding the target market and the competitors is crucial. If your SEO Company doesn't understand the difference between your online and offline competitors, then they probably wont understand how to target them. They must offer a competitor analysis to begin with.

If the only means of communication that a SEO company is offering for your business is that through a sales person being the face of your project, then they are not providing optimal services. Communicating with the team that is actually working on your project is important equally.

A good SEO firm will send you monthly reports and weekly updates on activities performed. Avoid SEO firms that do not ask you for all the necessary access to your website. Also, stay at bay from those firms that believe - onsite activity is not really required. Just strike such firms off your list. Ask them for past results. Work speaks louder than promises. Also, please ask for all the credentials that will help you keep a track on the tasks, resources allocated, objectives and timelines in place regarding your project.

An ideal SEO proposal will have a 3 facet approach: Technical, Off page and On page Activities.

What are these you may ask?

Off page: This is all about getting inbound links from other website to your website

On page: Content optimization basically

Technical: This involves all of the background aspects of SEO that search engines still care about. Finding and addressing web crawler errors, 404 pages, redirect problems, and evaluating site navigation are all part of basic technical SEO.

Most SEO firms have testimonials on their website but these are not the referrals you're interested in. Since they're likely the company's biggest success stories. You want to hear from run-of-the-mill customers to see how the SEO firm performs across the board. Ask for names and numbers of at least three companies for an honest opinion.

Make friends with the search engines and make better friends with the SEO agency you work with. BE optimized. BE Found. Wish you luck.